GEO is the practice of optimizing content and brand presence for AI-driven search engines and answer engines like ChatGPT, Perplexity, Google SGE, or Bing Copilot. Unlike traditional SEO which focuses on keywords and crawlers, GEO focuses on context, semantics, and AI interpretation.

SEO targets algorithms and SERPs (search engine result pages).
GEO targets AI-generated answers and conversational interfaces.
GEO emphasizes semantic relevance, brand authority, and structured context delivery, making your content more likely to be referenced by AI tools and cited in AI-generated answers.

B2B buyers increasingly use AI tools to compare solutions, find case studies, or evaluate vendors. If your content is optimized for GEO, AI engines are more likely to recommend or cite your brand. This builds early trust, increases discovery, and supports thought leadership in buying journeys.

Use clear, factual, and well-structured content
Add FAQs, definitions, comparisons, and how-tos
Build topic authority with cluster content
Use schema markup, especially FAQ and HowTo
Be quoted by others (brand mentions and backlinks help GEO too)

AI citation occurs when tools like ChatGPT or Perplexity reference your website as a source. To influence this:
Publish original, high-quality, semantically rich content
Include author bylines and company profiles
Ensure crawlability and clarity of claims
Use unique data or point-of-view to stand out

Perplexity.ai – Track citation presence and visibility
ChatGPT plugins / web view – Test prompt-based exposure
GSC + GA + Semrush – Understand keyword & traffic shifts
Brand monitoring tools – Track brand mentions across AI outputs