KnowB2B · Practical Insights by Team

Explore frameworks and tools for HR, Marketing, Sales, Product & Engineering

How Should Marketing Be Evaluated? Don’t Let KPIs Kill Creativity

Evelyn BrooksJun 9, 20254 min read
Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs)

Is It Time to Say Goodbye to the 5-Day Workweek?

Evelyn BrooksJun 9, 20256 min read
Is It Time to Say Goodbye to the 5-Day Workweek?

French philosopher Jean-Jacques Rousseau once said, “Man is born free, and everywhere he is in chains.” In today’s context, it might be rephrased as: “Workers…

How CRM Sales Management Fuels Revenue Growth in B2B Teams

Evelyn BrooksJun 7, 20254 min read
crm

In today’s digital era, it is no longer sufficient for companies to rely solely on high-quality products and services to maintain a competitive edge. To…

GEO vs SEO: Rethinking Search in the Age of Generative AI

Evelyn BrooksJun 7, 20255 min read
GEO vs SEO: Rethinking Search in the Age of Generative AI

Introduction: Why SEO Alone No Longer Works The rise of generative AI has triggered the fourth revolution in information retrieval. Traditional Search Engine Optimization (SEO)…

4 Critical Questions You Can’t Ignore When Choosing a Digital HR System

Evelyn BrooksJun 6, 20255 min read
Digital HR System

Choosing a Human Resource Information System (HRIS) is not just an HR decision. It involves IT teams, business departments, and sometimes even top management. Because…

The Evolution of ATS: From Resume Bins to Intelligent Hiring Systems

Evelyn BrooksJun 6, 20254 min read
The Evolution of ATS: From Resume Bins to Intelligent Hiring Systems

Introduction Applicant Tracking Systems (ATS) have fundamentally changed how businesses hire. What began as simple repositories for resumes has transformed into a critical component of…