KnowB2B · Practical Insights by Team
Explore frameworks and tools for HR, Marketing, Sales, Product & Engineering
1. Introduction: Why Sales Management Is a Survival Strategy in B2B In B2B businesses, sales isn’t just about growth — it’s about survival. A commonly…
Pendahuluan: UMKM dan Tantangan Rekrutmen di Indonesia Di Indonesia, UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan tulang punggung ekonomi, menyumbang lebih dari 60% terhadap PDB…
In the age of AI-powered search, traditional SEO is undergoing a major disruption. With the rollout of Google AI Overview (formerly known as SGE), marketers…
Introduction: AI Everywhere — But Not All AI Is the Same Generative AI tools like ChatGPT have taken the recruitment world by storm. Many HR…
In the age of AI and automation, it may seem tempting to manage recruitment using tools like ChatGPT or DeepSeek, paired with familiar spreadsheets like…
Artificial intelligence (AI) holds the potential to radically transform how HR functions—but simply introducing new technology is not enough. The most effective way to apply…
As AI-native interfaces like ChatGPT, Google’s AI Overviews, and Perplexity transform how users access information, a new paradigm is emerging: Generative Engine Optimization (GEO). Whereas…
Wondering if a free applicant tracking system (ATS) is really worth it? Let’s unpack the myths, understand the limitations, and explore smarter options. The Appeal…
1. Why Do You Need an ATS Selection Guide? In the era of digital hiring, Applicant Tracking Systems (ATS) have become essential for most HR…