KnowB2B · Practical Insights by Team

Explore frameworks and tools for HR, Marketing, Sales, Product & Engineering

Winning the Global B2B Buyer: How SaaS Companies Can Build Trust, Scale Sales, and Drive Retention

Evelyn BrooksJun 11, 20255 min read
knowb2b

Introduction: What B2B Really Means in a Global Context In a rapidly evolving digital economy, selling to businesses across borders requires more than just a…

10 Organizational Diagnostic Models Every HR Professional Should Know

Evelyn BrooksJun 11, 20258 min read
Organizational Diagnostic Models

Introduction Organizational diagnostic models have long helped businesses align structure, operations, and strategy. In the past, organizational redesigns occurred sporadically, often every few years. However,…

The Past, Present, and Future of Human Resources

Evelyn BrooksJun 10, 20255 min read
KnowB2B-human-resource-management

The concept of human resource management (HRM) has evolved through different eras of organizational development. Originally known as personnel management, HR emerged alongside the formation…

How Should Marketing Be Evaluated? Don’t Let KPIs Kill Creativity

Evelyn BrooksJun 9, 20254 min read
Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs)

Is It Time to Say Goodbye to the 5-Day Workweek?

Evelyn BrooksJun 9, 20256 min read
Is It Time to Say Goodbye to the 5-Day Workweek?

French philosopher Jean-Jacques Rousseau once said, “Man is born free, and everywhere he is in chains.” In today’s context, it might be rephrased as: “Workers…

How CRM Sales Management Fuels Revenue Growth in B2B Teams

Evelyn BrooksJun 7, 20254 min read
crm

In today’s digital era, it is no longer sufficient for companies to rely solely on high-quality products and services to maintain a competitive edge. To…

GEO vs SEO: Rethinking Search in the Age of Generative AI

Evelyn BrooksJun 7, 20255 min read
GEO vs SEO: Rethinking Search in the Age of Generative AI

Introduction: Why SEO Alone No Longer Works The rise of generative AI has triggered the fourth revolution in information retrieval. Traditional Search Engine Optimization (SEO)…

4 Critical Questions You Can’t Ignore When Choosing a Digital HR System

Evelyn BrooksJun 6, 20255 min read
Digital HR System

Choosing a Human Resource Information System (HRIS) is not just an HR decision. It involves IT teams, business departments, and sometimes even top management. Because…

The Evolution of ATS: From Resume Bins to Intelligent Hiring Systems

Evelyn BrooksJun 6, 20254 min read
The Evolution of ATS: From Resume Bins to Intelligent Hiring Systems

Introduction Applicant Tracking Systems (ATS) have fundamentally changed how businesses hire. What began as simple repositories for resumes has transformed into a critical component of…