KnowB2B · Practical Insights by Team

Explore frameworks and tools for HR, Marketing, Sales, Product & Engineering

Why Can’t I Hire Salespeople? And Why I’m Starting to Avoid Eye Contact with My Boss.

Evelyn BrooksJul 2, 20251 min read
Why Can’t I Hire Salespeople? And Why I’m Starting to Avoid Eye Contact with My Boss.

It’s another day with zero interview bookings. As a recruiter, I sit quietly at my desk while the office buzzes with laughter. I pretend to…

How Are the World’s Top Payroll Software Systems Designed?

Evelyn BrooksJun 30, 20255 min read
global payroll software

Why Payroll Systems Are Mission-Critical in HR Tech Payroll has always been a core module within HR systems—and increasingly a non-negotiable necessity. Whether in domestic…

What to Do When Employees Disagree with Their Performance Reviews?

Evelyn BrooksJun 26, 20255 min read
performance management

Introduction A strong performance management system can improve employee engagement, align organizational goals, and drive continuous development. But what happens when employees disagree with their…

Mastering SEO, GEO, AIO & AEO: Future-Proofing Your Brand in the AI-Powered Search Landscape

Evelyn BrooksJun 25, 20255 min read
Mastering SEO, GEO, AIO & AEO: Future-Proofing Your Brand in the AI-Powered Search Landscape

Introduction: Why Traditional SEO Alone No Longer Works Search is no longer just about indexing and ranking — it’s about inference, recommendation, and real-time generation.…

25+ Useful Google Search Operators for SEO

Evelyn BrooksJun 25, 20253 min read
25+ Useful Google Search Operators for SEO

Understanding how to use advanced Google search operators can significantly boost your SEO auditing, competitor analysis, and content discovery efforts. Below is a curated list…

AI’s Successful Applications in Human Resource Management: Nine Key Areas and Case Studies

Evelyn BrooksJun 24, 202515 min read
knowb2b

Introduction Companies embracing AI achieve better decision-making, higher productivity, and increased profits. These benefits extend to the Human Resources (HR) function – provided you know…

Say Goodbye to Excel: Why Modern Payroll Management Demands Better Tools

Evelyn BrooksJun 23, 20253 min read
payroll management software

Managing payroll efficiently is critical to any organization’s success. Errors in this area can lead to serious consequences such as: Despite these risks, many companies…

Top 7 HR Management Systems for Small Businesses in 2025

Evelyn BrooksJun 20, 20256 min read
Top 7 HR Management Systems for Small Businesses in 2025

一、Executive Summary As small businesses grow beyond 10–15 employees, administrative burdens around onboarding, payroll, compliance, and employee engagement quickly escalate. To manage this complexity, HR…

B2B Marketing Team Structure: How to Scale from Startup to Enterprise

Evelyn BrooksJun 20, 20256 min read
B2B Marketing Team Structure

In B2B companies, the marketing team plays a crucial role not just in building brand visibility, but also in generating demand, educating the market, and…