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Explore frameworks and tools for HR, Marketing, Sales, Product & Engineering

The AI Training Myth: A Dumbed-Down Game Orchestrated by Capital and SaaS Vendors

Evelyn BrooksAug 1, 20257 min read
The AI Training Myth: A Dumbed-Down Game Orchestrated by Capital and SaaS Vendors

Behind the flashy brochures and lofty promises, corporate training is becoming a hunting ground for AI hype—where employees are left with illusionary growth curves and…

The Most Comprehensive List of Applicant Tracking Systems (ATS) in 2025

Evelyn BrooksJul 11, 20254 min read
The Most Comprehensive List of Applicant Tracking Systems (ATS) in 2025

In today’s highly competitive hiring landscape, choosing the right Applicant Tracking System (ATS) can be the difference between attracting top talent and losing them to…

I Wasn’t Late—It Was a Cultural Fit Test!

Liam BrooksJul 7, 20251 min read
KnowB2B-HR Diary

The interview was scheduled for 10:00 AM. The candidate strolled in at 10:35.Before HR could mention punctuality, he said:“I was late on purpose—originally just five…

When ‘Talk Later’ Actually Meant… Five Minutes Later

Evelyn BrooksJul 7, 20251 min read
KnowB2B-HR Diary

One day, Li messaged his boss: “Can we have a quick chat about the new project?”The boss replied instantly: “Sure. Let’s talk later.” Li relaxed.…

HR Diary: Thought It Was a Coffee Shop?!

Liam BrooksJul 7, 20251 min read
KnowB2B-HR Diary

On his first day at work, our new operations assistant, Zhang, walked into the office looking effortlessly cool—minimalist T-shirt, canvas sneakers, laptop in one hand,…

20 Expert Tips for Conducting Effective One-on-One Interviews

Evelyn BrooksJul 7, 20254 min read
KnowB2B-One-on-One Interviews

One-on-one interviews are a powerful tool to uncover someone’s experience, values, and perspectives in a focused setting. Whether you’re an HR professional, recruiter, journalist, or…

How Salesforce Got AI Commercialization Right

Evelyn BrooksJul 4, 20257 min read
Salesforce AI strategy

Even CRM giants have their own challenges. Salesforce introduced Einstein AI as early as 2016, aiming to integrate AI into its sales software. However, in…

KPI Said: Hire 5. My Inbox Said: LOL.

Evelyn BrooksJul 2, 20251 min read
KPI Said: Hire 5. My Inbox Said: LOL.

I opened my laptop with hope.37 new applications?Let’s go! My KPI says: Hire 5 this month.My inbox says: Try therapy. HR isn’t just hiring —…

The Candidate Who Said “See You Tomorrow” — And Never Came Back

Evelyn BrooksJul 2, 20251 min read
HR stress

Yesterday, a candidate enthusiastically confirmed:“See you at 10AM tomorrow!” I blocked my calendar. Cleaned the meeting room. Even printed a copy of their resume. Today,…