Introduction: Why Traditional SEO Alone No Longer Works Search is no longer just about indexing and ranking — it’s about inference, recommendation, and real-time generation. The rise of Large Language Models (LLMs), vector-based retrieval, and AI Overviews has introduced four…
In the age of AI-powered search, traditional SEO is undergoing a major disruption. With the rollout of Google AI Overview (formerly known as SGE), marketers are witnessing a seismic shift in how information is discovered — and how much of…
As AI-native interfaces like ChatGPT, Google’s AI Overviews, and Perplexity transform how users access information, a new paradigm is emerging: Generative Engine Optimization (GEO). Whereas SEO focuses on search engine result pages (SERPs), GEO is concerned with how content is…
Introduction: Why SEO Alone No Longer Works The rise of generative AI has triggered the fourth revolution in information retrieval. Traditional Search Engine Optimization (SEO) is no longer sufficient. A new paradigm—Generative Engine Optimization (GEO)—is emerging, fundamentally changing how content…