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MarketingInsights

How Should Marketing Be Evaluated? Don’t Let KPIs Kill Creativity

Evelyn BrooksJun 9, 20254 min read
Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs)

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Insights

Is It Time to Say Goodbye to the 5-Day Workweek?

Evelyn BrooksJun 9, 20256 min read
Is It Time to Say Goodbye to the 5-Day Workweek?

French philosopher Jean-Jacques Rousseau once said, “Man is born free, and everywhere he is in chains.” In today’s context, it might be rephrased as: “Workers…

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HRInsights

GEO vs SEO: Rethinking Search in the Age of Generative AI

Evelyn BrooksJun 7, 20255 min read
GEO vs SEO: Rethinking Search in the Age of Generative AI

Introduction: Why SEO Alone No Longer Works The rise of generative AI has triggered the fourth revolution in information retrieval. Traditional Search Engine Optimization (SEO)…

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