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InsightsHR

The AI Training Myth: A Dumbed-Down Game Orchestrated by Capital and SaaS Vendors

Evelyn BrooksAug 1, 20257 min read
The AI Training Myth: A Dumbed-Down Game Orchestrated by Capital and SaaS Vendors

Behind the flashy brochures and lofty promises, corporate training is becoming a hunting ground for AI hype—where employees are left with illusionary growth curves and…

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HRInsights

20 Expert Tips for Conducting Effective One-on-One Interviews

Evelyn BrooksJul 7, 20254 min read
KnowB2B-One-on-One Interviews

One-on-one interviews are a powerful tool to uncover someone’s experience, values, and perspectives in a focused setting. Whether you’re an HR professional, recruiter, journalist, or…

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SalesInsights

How Salesforce Got AI Commercialization Right

Evelyn BrooksJul 4, 20257 min read
Salesforce AI strategy

Even CRM giants have their own challenges. Salesforce introduced Einstein AI as early as 2016, aiming to integrate AI into its sales software. However, in…

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InsightsHR

How Are the World’s Top Payroll Software Systems Designed?

Evelyn BrooksJun 30, 20255 min read
global payroll software

Why Payroll Systems Are Mission-Critical in HR Tech Payroll has always been a core module within HR systems—and increasingly a non-negotiable necessity. Whether in domestic…

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HRInsights

What to Do When Employees Disagree with Their Performance Reviews?

Evelyn BrooksJun 26, 20255 min read
performance management

Introduction A strong performance management system can improve employee engagement, align organizational goals, and drive continuous development. But what happens when employees disagree with their…

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MarketingInsights

Mastering SEO, GEO, AIO & AEO: Future-Proofing Your Brand in the AI-Powered Search Landscape

Evelyn BrooksJun 25, 20255 min read
Mastering SEO, GEO, AIO & AEO: Future-Proofing Your Brand in the AI-Powered Search Landscape

Introduction: Why Traditional SEO Alone No Longer Works Search is no longer just about indexing and ranking — it’s about inference, recommendation, and real-time generation.…

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